Back to WorkOpera Queensland
Opera Queensland approached QMG with the goals of reaching a new audience by increasing their online presence, increasing ticket sales, increasing signups to facebook, increasing website visits, increasing signups to the Opera Queensland e-newsletter, and increasing brand recognition.
QMG sponsored Opera Queensland by developing a Flash game called "Tomb of Radamès" to email to their subscriber base. This was a fun, engaging lighthearted approach to an opera theme, often perceived as a heavy subject.
This interactive Flash game was supported by a competition to win a trip to Cairo where the subscriber needed to send to a friend to enter. It also encouraged users to sign up to e-newsletters.
QMG are currently developing two more Flash interactive games for Opera Queensland to further the good work already done.