Style Plantation Bamboo Flooring

Overview

Style Plantation (www.styleplantation.com.au) competes in a very competitive market for its flooring solutions (www.bambooflooringsp.com.au). Many of their enquiries and sales leads come from their website, so it is vital that they maximise this channel’s success. They had been running their own SEO and SEM, and had been achieving ok results.
 

Solution

QMG worked with Paul from Style Plantation to implement new SEO and develop new Google AdWords campaigns.

The cornerstone of the successful AdWords campaign was to create a dedicated microsite for Bamboo Flooring and to create specific landing pages for each location - Brisbane, Cairns, Sydney, Melbourne, Canberra, Adelaide, Perth and the Central Coast of New South Wales.

This meant that the results achieved from the AdWords campaigns were maximised and the cost per click was minimised because the sites were deemed relevant by Google.
 

Result

3.3% click through rate
22.60% conversion rate

The best campaign had :
9.20% click through rate
30.26% conversion rate
79.97% website visitors from Google AdWords
84.92% goal conversions from google AdWords