For many small wholesale businesses, there is a great opportunity to become a retailer. An online retailer.
The cost of setting up a bricks and mortar retail store is prohibitive for many business owners – leasing space, fit out, point of sale, marketing, staffing – it all adds up. But if you are already a wholesaler, why not take the step to online retailer?
You have the stock.
You have the shipping processes.
You have brand awareness with your end customers.
All you need is a website that is sales enabled.
Of course, it isn’t as simple as that, but online retailing is a great way to increase brand awareness and dollars in the till. The aim of moving into online retailing as a wholesaler is not to cannibalise your stockists, but to increase your distribution and awareness through new channels.
Developing a strategy for adding online retailing to your distribution channels means you need to look at your current end customer – do they purchase online? Are your competitors are online? If the answers to both of these questions are no, maybe now is not the time to move into online retailing. But if you answered yes to one or both of these questions, your market and your customers are in the right space to be receptive to your online offer.
If you answered yes to one or both of these questions, talk to Chris
who have extensive experience and demonstrated success in moving offline wholesalers to online retailers.