Sharing Buttons: the simplest way to engage with your customers on social media is to give them the opportunity to share about your product or service on facebook and twitter. You will have seen them on sites in Australia for about three years now, and they have been used a lot more in the last 18 months or so.
Sharing buttons work by enabling your visitor to post a link their facebook wall by clicking the button – the link and image are posted, and you can add your own comment.
You don’t need a facebook page (but you should start thinking about it), but it does give your website visitors a chance to share with their facebook friends if they see something they like on your site. It helps build brand awareness and your reputation. After all, in this era of ‘sharing’, 74% of people will consider buying a product or service because a friend recommended it. Only 14% of people consider buying the same product or service because of an ad.
Sharing buttons can be for your whole website i.e. I want to share about this cool website I found, or for individual products and services, like the eyeshadow palette.
Like Buttons: if you already have sharing buttons on your site, or you already have a facebook page, it is really important to link your website and your facebook page together. You do this by putting 'like' buttons in your template for blog items, news items, new products.
If a visitor likes what they see, they 'like' you via the button and the link appears in their feed, and also appears on your site in the form of a like count. For more information about this, check out our previous blog.
Talk to us about building these buttons into your website template, and Share the Love.
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