How to Analyse Your SEO Competitors?
Competitor research is conducting an analysis of your competitors' actual businesses and websites. It’s important to gain an intricate knowledge of the products that your competitors offer and an understanding of how they market their business online.
There are three core areas to pay attention to when evaluating a competitor’s website:
1. User experience
2. Social media
We will now go through each of these areas and analyse what to look out for.
Analysis of User Experience
At this point you should try to browse the website as a normal user and make notes as you go. Even better, if you can get a friend to browse the website and tell you what they like and dislike you will gain a lot of great insights from a neutral perspective.
Ask yourself these questions as you go through your competitors' websites:
Analysis of Social Media
Next we need to look at how your competitors are engaging with their customers through their use of social media. There can be a lot to learn from this, but it can be quite hard to replicate. A good community and customer base don’t happen overnight. Thus, you need to learn all you can from your competitor, but then translate it into what you can actually accomplish with the resources at your disposal.
The key question you need to answer here is:
How are they engaging with customers?
To answer this, go through their website and answer these questions:
Analysis of Content Strategy
This is a very important step and you can learn a great deal about how much your competitors are investing online by looking at the content they produce. Good quality content has the power to attract links and traffic to your website; and it can also help increase stickiness and user engagement.
When you go through your competitor’s website, keep in mind the following questions:
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