What is Email Marketing?

Email marketing is a form of direct marketing which uses email as a means of communicating promotional messages to an audience. Email marketing is one of the most cost effective marketing tools. With QMGmail you will have access to advanced tracking and reporting to help measure the effectiveness of each email marketing campaign you do.

Click here to learn more about QMGmail, our easy to use and feature-packed email marketing tool.

How much does the QMGmail email marketing tool cost?

With QMGmail you only pay for what you use. You can manage your costs according to the size of your marketing database and how often you send out email campaigns.

Click here to see pricing for our email marketing tool, QMGmail.

Benefits

Email communications are often more effective than printed direct mail. A reader can click on a link and go straight to the sender's website.

Email marketing can utilises the S.M.A.R.T criteria better than most other marketing techniques as explained below:

• Specific
  Emails can be targeted to specific groups or people your organisation wants to target.

• Measurable
  Who opens your email, What links they click on and how many times they do this can be measured giving you a better understanding of what your customers are interested in.

• Achievable
  It is now easier than ever to market your company and achieve results you never thought were possible

• Results
  See your results online, anytime and anywhere with QMGmail, QMG's email marketing tool

• Timely
  Emails get delivered in seconds, no need to use the postal service in this technological world we live in.

Key Areas

To obtain the best possible results in the minimum amount of time the following steps need to be followed:

• The List
  A list of email addresses needs to be created. This list should contain only email addresses in your target market who have opted to receive emails from your organisation. If the recipients have not opted to receive contact from you then your email campaign will be classed as SPAM.

• The Structure
  Your email needs to be formatted in a way that can be received, opened and read by as many email programs as possible.

• The Content
  Develop content that is straight to the point, concise and accurate. Potential customers only want an overview. Direct them to a website or to contact you. This will help in conversion rates.

• The Subject Line
  This is the most important part of the email. It is what makes a reader open an email. Make it interesting.

QMGmail

QMGmail is QMG's custom built online email marketing tool that provides the client with an environment to setup and send email campaigns to members using a database of contacts.

Features:

• Edit the text and images in your email with the user-friendly WYSIWYG editor, featuring the ability to upload and manipulate your own images
• Upload and send attachments
• Save campaign templates for future use
• Preview email prior to send
• Send targeted campaigns to specified demographics according to custom database fields
• Send campaigns immediately or schedule a time in the future
• All campaigns are saved along with date and time stamp for later review
• Option to send both HTML and/or Plain Text emails
• Unlimited Auto Responders
• Advanced Tracking and Reporting
  • Number and detailed list of emails sent
  • Number and detailed list of emails opened
  • Number and detailed list of bounced emails
  • Number and detailed list of link click-throughs

QMGmail Email Tool Setup - $352 (incl. GST)

Database of members to be provided in CSV or EXCEL format.

Monthly Costs:

• $15 for 1 - 1000 records
• $25 for 1,001 - 5,000 records
• $45 for 5,001 - 15,000 records
• $75 for 15,001 - 50,000 records
• $110 for 50,001 - 500,000 records

Costs Per Email per calendar month:

• 3 cents per email for 1 - 2,000 emails
• 2 cents per email for 2,001 - 10,000 emails
• 1 cent per email for 10,001 or above emails

An email template presents your clients and/or potential clients with a professional, visually appealing email while delivering your email message. This simple and cost effective tool showcases your email content within a pre-formatted design while displaying your logo, corporate branding, image and text.

Simply install the template, add your content and send.

Template designs can also be incorporated into QMGmail, QMG's online email marketing tool.

Benefits:

• Simple to use, easy to install
• Templates are optimised for most email programs and web-mail services
• Custom design to suit your requirements
• Functional layout to help convey your message clearly
• Direct linking to your website

View our portfolio to see some examples of email template designs.

How can we help you?

For more information please call us on (07) 3257 0677 or fill out our contact form and one of our staff will contact you to see how we can help.