Glossary

What does that mean?

Below is a short list of terms that people ask us about.

• Cascading Style Sheet ( CSS)
  Cascading Style Sheet. A language that specifies appearance of text and layout elements within a web page. CSS was developed for use with a HTML web page.
• CD-ROM
  Compact Disc Read-Only Memory is a medium that delivers media such as video or interactive content on a Compact Disc (CD). QMG provides CD-ROM development services. Click here for more information on CD-ROM development.
• Content Management System ( CMS)
  Content Management System. A CMS is usually a database driven, dynamic website that provides the site owner with an administration area where website content (image & text) can be updated and/or deleted. QMG provides customised CMS development. Click here for more information on CMS development.
• Cost Per Click (CPC)
  A term used to describe the price of placing an ad on a site based exclusively on how many times the ad is clicked on by users. A popular form of this advertising is Google adwords which are generally CPC based.
• Domain Name
  A unique name that identifies a web site. I.E. A house’s address. QMG can register both Australian and International Domain Names. Click here for more information on our Domain Name registration service.
• e-Learning
  e-Learning can be used to deliver online courses and/or establish online learning communities. It supports flexible learning anywhere, anytime for anyone. Web-based training (e-Learning) allows instructors to update lessons and materials while CD-ROM based training caters for people who don't have internet access. These two e-Learning delivery methods provide students with interactive, cost-effective training. QMG provides a professional e-Learning development service for clients in Brisbane, Queensland and Australia.
• Email
  Electronic mail. Mail created and transmitted on a computer mailing system such as Microsoft Outlook, Eudora, Lotus notes or Mac Mail.
• Email Marketing
  Email marketing is a form of direct marketing which uses email as a means of communicating promotional messages to an audience. Email marketing is one of the most cost effective marketing tools. Click here to learn more about QMGmail, our easy to use and feature-packed email marketing tool.
• Email Template
  An email template presents your clients and/or potential clients with a professional, visually appealing email while delivering your email message. This simple and cost effective tool showcases your email content within a pre-formatted design while displaying your logo, corporate branding, image and text.
• Flash
  Flash is an authoring program owned by Adobe. It is a vector based illustration program that delivers highly interactive multimedia on and off line. QMG provides Flash development services. Click here for more information on Flash development.
• Hyper Text Markup Language ( HTML)
  Hyper Text Markup Language. A common coding language used to create web pages for use on internet.
• Information Architecture (IA)
  Information Architecture (IA) is the term used to describe the way information is gathered, organised and presented in a meaningful way. Information Architecture is an important part of web design, especially for large-scale websites with large amounts of content. A website site map is a typical example of Information Architecture, showing the hierarchy of the content in a website.
• Internet
  Evolved from the ARPANET (United States Military) in the late 60's and early 70's, the internet is a collection of connected networks that are linked using TCP/IP protocols. The Internet connects hundreds of thousands of independent networks to form a vast dynamic and growing network.
• Learning Management System ( LMS)
  Learning Management System. An LMS is usually a database driven, dynamic website that provides students and teachers an environment where testing and reporting can be made. The site owner commonly has an administration area where content (image & text) can be updated and/or deleted. QMG provides customised LMS development. Click here for more information on LMS development.
• Multimedia
  Multiple forms of media delivered through a digital environment. Usually interactive, entertaining or informative. Common forms of multimedia: a combination of text, graphics, imagery, audio and/or video. QMG provides Multimedia development services. Click here for more information on Multimedia Development.
• MySQL
  MySQL is an open source database management system. MySQL is runs on both Linux and Windows servers and is commonly used in conjunction with PHP. QMG uses MySQL databases in our web applications because of its speed, reliability, and flexibility.
• Online Advertising
  Online advertising is advertising on the internet. Aside from the usual advertising formats of print, television and radio, more businesses are using the internet to help promote themselves. QMG is experienced in delivering both static and interactive online advertising including banner ads and jump pages. We can also develop an entire website that can be targeted towards a specific campaign. Click here for more information on QMG's online advertising services.
• PHP
  PHP Hypertext Preprocessor. A scripting language commonly used to build dynamic database driven websites. PHP is open source, meaning it is freely available to any one to view and modify. PHP is an alternative to Microsoft's Active Server Page (ASP). QMG uses PHP for developing web based software applications.
• Search Engine Optimisation (SEO)
  Search Engine Optimisation. Optimising a website to enhance organic listings through a search engine. The better your website is optimised, the greater the chances are that it will be picked up by search engines, which will drive traffic to your website. QMG provides an SEO service. Click here for more information on our Search Engine Optimisation (SEO) service.
• Shopping Cart
  A Shopping Cart is a web application that acts as an online store's catalogue and ordering process to enable a business to conduct e-commerce. Typically, a shopping cart is the interface between a company's website and its deeper infrastructure, allowing consumers to select merchandise, review what they have selected, make necessary modifications or additions, and purchase the merchandise. To be effective, a Shopping Cart should allow the user to purchase items instantly using a secure credit card payment system. QMG offers customised Shopping Cart websites.
• Short Message Service ( SMS)
  Short Message Service. A communication service that allows messages of up to 160 characters to be sent too and from mobile phones and computers using Global System for Mobile (GSM).
• Spam
  Unsolicited e-mail
• Website
  The entire collection of web pages and other information (such as images, sound, and video files, etc.) that are made available through what appears to users as a single web server.
• Web Hosting
  Physical location in which a website is kept. I.E. the house where the domain name points to. QMG provides fast, reliable Australian based web hosting. Click here for more information on our web hosting service.
• Web page
  A document (usually HTML but can by written in many different languages) designed for viewing in a web browser. A web site is made of one or more web pages.