Client: Cocoon Petite Living

Project: cocoonliving.com.au website

Features:

• Online Shopping cart
• Dynamic gifting application
• Flash, PHP and XML

Client Problem Description

Cocoon Petite living (Cocoon) came to QMG after a number of bad experiences with web development contractors and/or businesses. Cocoon was left with a website that was problematic, unstable and incomplete. The final decision was to re-build the site using PHP, XML and Flash.

Timeline

Development time took approximately 9 weeks. During this time, QMG streamlined existing shopping cart and administration processes, optimised tags and links for search engines and minimised file size for download speeds. A testing server was set up so the client could view the development process and guide QMG through difficult structures and administration processes.

Delivery Method

The site used a variety of different coding languages including PHP, HTML, Flash and XML. Secure credit card validation and data encryption was required to provide users with a comfortable shopping experience.

Target Audience

The target demographic is aged between 25 to 35 year old professionals. The website was developed with download speeds and accessibility in mind.

Implemented Solution/Service

QMG analysed the original site and presented Cocoon with a number of existing problems and required immediate attention. A list of priorities and costing was presented to cocoon to provide them with a variety of options for their budget.

QMG analysed download speeds, accessibility and validity to gather information on the previous system. This provided a point of reference from where forecasts and expectations where put in place. Once the site was re-developed by QMG developers, the site was then analysed again and the results presented to Cocoon. These results showed an increase of 200% performance. Cocoon now relies on internet sales as a marketing and sales tool.

Regular meetings on and off site where organised to ensure Cocoon where happy with the direction of the project.