Why the Buzz is it so Blue? Posted on Feb 11th, 2010 • 0 comments Something about the new Google Buzz Call To Action (CTA) button caught my attention this morning... striking resemblance to the well known Facebook share buttons....  It then got me thinking - what colour scheme do other social media sites use?? Blue is a common colour - Twitter, MySpace, digg and delicious all heavily incorporate a blue in their colour palette. Even flickr pair blue with their distinctive pink. It's understandable, blue invokes feelings of energy, friendliness, relaxation and refreshment. The new Google Buzz feature in Gmail was obviously developed to rival facebook, but if a user automatically thinks of Facebook when they see the big blue button - is this a good thing or a bad thing? Tags: You might not know, Keeping Digital Real, Digital Marketing Categories: What's New, Digital Strategy for the Non-Geeks « all blog posts |
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